Our Technically Advantaged Supply Chain (“TASC”) is working to deliver consumer and customer preference by applying science to the supply chain. In 2020, we launched TASC 3.0, which leverages state-of-the-art science, technology, digitalization and a culture of innovation to create competitive advantage and value across the supply chain.
One of TASC’s key programs is focused on Total Transparency, which aims to fulfill rising consumer demand for field-to-fork knowledge by rapidly disseminating data collected through distributed sensor technology across our value chain. We will provide customers and consumers with claims, stories and differentiation that highlight farmers, communities, quality, sustainability, certification and more.
Not only is greater transparency beneficial to our consumers, but we are eager to showcase the value of our products. As we gather increasing amounts of research about our products, much of our work centers around gaining a better understanding of our consumers, with the goal of providing them with more meaningful information about our products.