The Future of Flavor
At McCormick we love to identify emerging culinary trends. Since 2000, our signature Flavor Forecast has pinpointed top trends and flavors—from those on the verge of widespread appeal to subtle undercurrents just beginning to materialize.
The Search for the Next Big Taste
Chefs, expert culinary professionals, sensory scientists, dietitians, trend trackers, marketing experts and food technologists from across the globe are sent on a year-long quest for the future of flavor. The result? A clear, compelling look at what's next that sparks flavor innovation and discovery for years to come
Taste Tomorrow’s Favorite Flavors
Our Flavor Forecasts give our partners—from food manufacturers to food service companies—opportunities to be first to market with innovative flavors. Since we began formally forecasting in 2000, we’ve helped move a host of trends and ingredients from obscurity to a popular place in top retail brands and restaurant menus.
Flavor Forecast 2018
Learn how McCormick tracks the flavor trends of the future using our flavor innovation.Download the Report