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Parsley- Custom flavor development

Developing the Future of Flavor

Using our proprietary co-creation process, Create IT®, our team develops flavors that are unique to customers’ products and brands, working with them through every stage of their product lifecycle, from conception to formulization to commercialization.

Spoons in a semi circlefullbleed

The art of all things delicious

We co-create custom flavors for for food manufacturers and foodservice operators. We study every discipline, from R&D to sales, to gain a deep understanding of the brand, consumers and product.

McCormick Flavor Solutions

Experience a differentiated approach to flavor creation.

Flavor systems we co-create

The flavor systems we create alongside multinational food manufacturers, global restaurant chains and culinary professionals consistently outperform our competitors in the marketplace. Our key ingredient for success is our deep consumer and category knowledge of the complete global food market. Learn about the custom flavor solutions we develop for the following categories.

blue beverage


Expertise in developing tasty, thirst-quenching flavor solutions for all beverage categories and dayparts.

Crackers stacked


From spicy to sweet and beyond, we have a knack for replicating culinary profiles to produce authentic and snack-worthy taste solutions that pop out of the box.

Glass of Milk


From complex, sophisticated profiles to traditional vanilla flavor, we’ve got your dairy and dairy-alternative products covered.



We’re sweet on developing consumer-approved, bake-stable flavors. Check out our unique co-creative process and expertise in vanilla, cinnamon, chocolate, and fruit profiles.

savory ramen dish


Our product lines make up a complete toolbox of dry and liquid flavors, bases, spices, and seasonings. We deliver the right flavor for any meal application. We make authentic simple.

performance drink

Performance Nutrition

Keep your consumer setting new personal bests. Muscle recovery or meal replacements, protein-packed or vitamin rich — count on taste that performs.

health medicine


Our robust health and wellness research and novel flavor technology platforms allow us to provide solutions for vitamins, gummies, chews, liquid tablets and more.