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Parsley - Flavor Forecast

The Future of Flavour

At McCormick we love to identify emerging culinary trends. Since 2000, our signature Flavour Forecast has pinpointed top trends and flavours—from those on the verge of widespread appeal to subtle undercurrents just beginning to materialize.

The Search for the Next Big Taste

Chefs, expert culinary professionals, sensory scientists, dietitians, trend trackers, marketing experts and food technologists from across the globe are sent on a year-long quest for the future of flavour. The result? A clear, compelling look at what's next that sparks flavour innovation and discovery for years to come.

Taste Tomorrow’s Favorite Flavours

Our Flavour Forecasts give our partners—from food manufacturers to food service companies—opportunities to be first to market with innovative flavours. Since we began formally forecasting in 2000, we’ve helped move a host of trends and ingredients from obscurity to a popular place in top retail brands and restaurant menus.

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Flavour Forecast 2018

Learn how McCormick tracks the flavour trends of the future using our flavour innovation.

Download the Report