close search dialog
search dialog
Parsley- Custom flavor development

Developing the Future of Flavour

Using our proprietary co-creation process, Create IT®, our team develops flavours that are unique to customers’ products and brands, working with them through every stage of their product lifecycle, from conception to formulisation to commercialisation.

Spoons in a semi circlefullbleed

The art of all things delicious

We co-create custom flavours for 10 of the top 10 food and beverage companies, and all top 10 foodservice restaurant chains worldwide. We study every discipline, from R&D to sales, to gain a deep understanding of the brand, consumers and product.


Experience a differentiated approach to flavour creation.

Flavour systems we co-create

The flavour systems we create alongside multinational food manufacturers, global restaurant chains and culinary professionals consistently outperform our competitors in the marketplace. Our key ingredient for success is our deep consumer and category knowledge of the complete global food market. Learn about the custom flavour solutions we develop for the following categories.

Bowl of cereal


No matter what the grain type or how a product is formulated, we create signature, masking and background flavours that deliver the breakfast smiles – and sales.

Crackers stacked

Crackers & Snacks

We have a knack for replicating culinary profiles and ingredients to produce authentic flavour that pops out of the box.

Chocolate snack bars

Snack Bars

Through the unique way we develop and test flavour in various bar matrices, we deliver flavor that allows our customers to meet high expectations for health, wellness and clean labels.


Sweet Bakery

We’re sweet on developing consumer-approved, bake-stable flavours. With our unique co-creative process and expertise in vanilla, cinnamon and chocolate to rapidly get there.



Our product lines make up a complete toolbox of dry and liquid flavours, spices and seasonings. We deliver the right flavour for any meal application, from authentic to simple.

Glass of Milk

Beverage and Dairy

Our focus on health and wellness research and novel flavour technology platforms allows us to provide custom-designed solutions for many beverage products.



We create flavours for all types of confectionary products. That includes fruits, chocolates and sweet-brown flavours that deliver a variety of unique eating experiences.

Glass cake holder


At McCormick, imagination and innovation knows no limits. Our R&D scientists are always striving to create new flavours for our current categories and beyond.