We're Growing Sales in Three Ways
Growing our base business: We put the same intensity into our marketing as we do in creating and innovating our products. Our marketing investment rose to $241 million in 2015 and encompassed everything from in-store marketing to multi-platform mobile recipe and meal prep apps. We communicate the value of our brands by inspiring and connecting with consumers wherever they discover, create, consume and share flavor.
Driving innovative products: New products launched in the past three years accounted for 8% of sales in 2015. Consumer insights drive our product development work and we have 400 research and development professionals around the world. In our consumer segment, our global strategy councils are targeting local product successes with universal appeal, plus we’re devising innovative ways to drive regional sales. We have created new products for customers of our industrial segment, who are turning to us more and more to help them improve the healthfulness of their products.
Acquiring leading brands: In both developed and emerging markets, we are financially disciplined when assessing value, and diligent in planning how we integrate new brands into our existing business and making sure they complement our products and grow our sales. In 2015, emerging market sales had grown to 17% of our portfolio, due in part to our acquisitions.