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Star Treatment for McCormick’s Unsung Heroes

Quality Leadership
For 76 years, McCormick has gathered to continue a tradition launched by former Chairman Charles P. McCormick, Sr: the annual Unsung Heroes Awards Banquet, an event honoring young athletes from public, private, parochial and independent schools in the Baltimore area. The program exists to recognize young people who have contributed to the success of their athletic teams with selflessness and enthusiasm—without necessarily receiving awards and accolades. Each year, a male and female honoree are chosen to receive the Charles Perry McCormick Scholarship.   “Giving back is part of McCormick’s DNA,” says Lori Robinson, McCormick’s Vice President of Corporate Branding, Communications and Community Relations. The scholarship is designed to show students that contributing meaningfully to a team’s success makes every player a star. “It’s that special touch of recognition,” says Robinson, “for the players who may not be in the newspaper every day, but ... are the real heart and soul of the team.” And for the night of the Unsung Heroes banquet, the students receive star treatment, walking the red carpet and being interviewed by major news outlets. Watch the video to see 108 young honorees—along with more than 600 Baltimore area officials, school administrators, coaches and family members—celebrate Unsung Heroes with McCormick.