We have a big appetite for “What's next?”

Some people get fired up over the next great basketball dynasty, midcap stock or snowstorm. At McCormick we love to identify emerging culinary trends. Since 2000, our signature Flavor Forecast has pinpointed top trends and flavors—from those on the verge of widespread appeal to subtle undercurrents just beginning to materialize.

Flavorful searching and sharing.

To develop each Flavor Forecast, we gather a passionate group of chefs, expert culinary professionals, sensory scientists, dietitians, trend trackers, marketing experts and food technologists from across the globe and launch them on a quest for the future of flavor. They spend a year following their culinary instincts, making research discoveries and painstakingly pooling flavor insights from a diversity of backgrounds and expertise.

The result? A clear, compelling look at what's next that sparks flavor innovation and discovery for years to come.

Flavor Forecasting Specialists

The next game-changing flavor

Our Flavor Forecasts give our partners—from food manufacturers to foodservice companies—opportunities to be first to market with innovative flavors. Since we began formally forecasting in 2000, we’ve helped move a host of trends and ingredients from obscurity to a popular place in top retail brands and restaurant menus.