It’s simple: The highest taste authority is the consumer. Our trend trackers, research chefs, flavor insight specialists and food technologists spend countless hours exploring, discovering and developing insights to serve that taste.
We Invest In Both The Art And Science Of Flavor
It all begins with the ideas we develop at our 16 Technical Innovation Centers—globally connected to each other and within easy reach of our customers. We pride ourselves in collaborating on the conception, creation and commercialization of the flavors you experience in restaurants and grocery stores. You’ll find McCormick at almost every eating occasion, which is what our Passion for Flavor is all about.
Staying In Touch With Consumer Appetites
Our Create IT® Innovation process puts us in the consumer's world to gain valuable information from a powerful collection of insights. Plus we use our patent-pending EsSense® Profile to measure the unique connection between flavor and emotion.
Sharing What We Learn
Our research and development team works with equally flavor-passionate people in our sales, marketing and quality assurance areas. We share insights from flavor trends to nutrition research—not just with each other but in papers published all over the world.