Flavor that outperforms on every level.

McCormick Custom Flavors

Custom Flavor Solutions

The Research and Development teams at our globally connected Technical Innovation Centers along with our Sales and Insight teams work to create, perfect and deliver a continuously growing buffet of distinctly compelling, iconic flavors that outperform the market in food products and restaurant menus.

Through sensory analysis, trend tracking, behavioral intelligence and an inherent passion for flavor, we come up with custom marketing solutions and flavor insights that lead to memorable eating experiences and distinctive product preferences. Our key ingredient for success: deep consumer and category knowledge of the complete global restaurant food market.

McCormick Custom

Our Passion For Co-Creation

The McCormick team builds Custom Flavor Solutions that are unique to our customers' product and brands by co-creating with their team through every stage of their product's lifecycle, from conception to formulization to commercialization.

We use a proprietary process called Create IT®, which expands our product development out into the consumer's world and puts the eating experience at center stage. We bring to Create IT® a thorough understanding of every aspect of the consumer's thought process, your brand and the product category. That's how we arrive at better, more relevant flavor and product ideas and faster speed to market.

Flavor Personality That Makes Fans And Boosts Sales

We co-create Custom Flavor Solutions for 9 of the top 10 food and beverage companies and each of the top 10 foodservice restaurant chains—people who share our passion for flavor. Our solutions compel people to connect with flavors and brands, creating signature eating experiences.