McCormick & Company regularly recruits flavor enthusiasts to be panelists for the McCormick Consumer Testing program. Panelists may sample a range of food, snacks and beverages. Being a panelist may include attending sessions during the day or evening hours in Hunt Valley, Maryland, preparing and tasting products at home, or simply completing Internet surveys. We compensate our panelists; the amount is based on test type and duration. Panelists may participate up to four times per year.
McCormick Consumer Testing uses the opinions of customers and consumers to guide the product development process for a variety of food and beverage products.
We conduct tests Monday - Friday, during day and evening hours.
A consumer may participate up to four times a year, once every three months. Once you participate in a test, you will not be eligible to be called for the next three months.
Using our database of registered consumers, we target individuals that meet the demographic requirements of the product being tested. You'll receive a phone call or email from our unique automated system inviting you to answer some questions for an upcoming consumer test. Once you have answered the questions, the system will inform you as to whether or not you qualify for that specific test. If you are eligible to participate, you will be provided with the session times and you can then choose the one session, if any, which best suits you. Not everyone will qualify for a test, so even if you do not qualify, you will be contacted for future testing opportunities.
Most tests are held in our Hunt Valley, Maryland facility at 202 Wight Avenue. Occasionally, we send products to your home for you to prepare, taste and evaluate.
You may join our database of nationwide consumers to participate in home use tests and Internet surveys.
Register Here for Consumer Testing
Directions to the Testing Center